





About Us
Founded in 2012, we are a full-service fashion and lifestyle consultancy agency representing regional and international brands.
Built on our founder Ann Dujardin’s pioneering spirit, keen eye for detail and unparalleled experience in the fashion industry, FE takes pride in working alongside growing brands with a unique heritage and a focus on craftsmanship.
SERVICES
Consultancy
- Defining goals and success criteria
- Evaluating each brand’s current & future position
- Defining a path to reach future position
Art Direction
- Create a custom visual identity
- Provide creative direction
- Adhere to international standards of production
Creative Productions
- Photoshoots
- Fashion Shows
- Collection Launches
- Co-branded Partnerships
- Brand Pop ups













Distribution
- Defining target groups B2C & B2B
- Developing sales material
- Opening doors to regional & international retailers
- Expanding reach through international fashion week showrooms
PR
- Bespoke PR campaigns
- Tailor-made media plan
- Impactful storytelling
- Press Kit development
- Media outreach
- Meaningful collaborations & partnerships
- Key media and influencer relations
- Seeding
- Sample management










Social Media
- Content creation
- Social Media management
- Influencer Collaborations
Social Media
- Content creation
- Social Media management
- Influencer Collaborations

Social Media
Online visibility is essential in today’s consumer landscape, and FE will amplify your brand through a strategic digital campaign. We will conceptualize and implement your social media strategy so that it is consistent and in line with your goals. Typically, this will include:
- Content creation
- Social Media management
- Influencer Collaborations



PORTFOLIO













































Introducing Rituals Reimagined, an evening wear capsule by @wa.dubai
The collection is a dialogue between tradition and modern elegance, where the poetry of nature and the precision of architectural forms meet timeless femininity. Designed to strike a balance between fluidity and structure, each piece feels both effortless and refined. The collection also features elevated mommy-and-me styles designed for life’s unforgettable celebrations.

PRESS | Her Excellency Reem Bin Karam, Director General of @irthicouncil wears @salfa.ae for @villa88magazine
Styling by @mrstapel
Photographer @merzincan

ART DIRECTION | Introducing @olabyohailakhan, the newest addition to the fashion legacy of designer @theohailakhanofficial.
Inspired by her growing love for the Middle Eastern region, Ola brings the same spirit of craftsmanship from her couture brand into a more wearable, versatile wardrobe - designed for the modern woman who seeks understated glamour in her everyday life.
The debut collection, Celestial Skies is now available on @ounass
Art Direction & Production: @feagency2012
Photographer: @daron_bandeira @mmgartists
Hair & Makeup: @ania.poniatowska @mmgartists
Models: Britany & Andrea @fashion_league_uae

PRESS | @phformula_dubai featured in @mojeh_magazine Best Beauty Launches of July ‘25.
Words by @savsmith08

ART DIRECTION | Introducing @mauzan’s latest collection, Chapter 36. Designed not just to be worn but to be lived in, each piece sparks a connection between movement and mood. Soft velvets, hooded jackets and reversible silhouettes are carefully articulated to shift with your rhythm. Chapter 36 is not just a collection. It’s a conversation between instinct and intention. A story written in fabric, made to be worn with feeling.
Art Direction & Production: @feagency2012
Photographer: @greg.adamski
Models: @sam_kiri__ @ocmodelmanagement @georgiapolks @karinmodels_official

PRESS | In celebration of Emirati Women’s Day, @byfatima.h wears @salfa.ae for @elle_arabia
Stylist: @mrstapel
Photographer: @shootmeamer

ART DIRECTION | We’re excited to welcome @shairafashions to the FE family!
The Pre-Fall ‘25 collection blends transitional textures, rich earthy tones and fluid silhouettes; offering a versatile wardrobe. From structured layering pieces to effortlessly draped dresses, each garment reflects the sophistication of fall while embracing the ease of late summer.
Inspired by movement and femininity, this collection celebrates timeless design with thoughtful details, soft tailoring and nuanced color palettes.

PRESS | @myriamaldhaheri wears @salfa.ae in the July issue of @zahrat_khaleej
Styled by @mrstapel
Photographer: @micheltakla_
