FE takes pride in working alongside brands with a conscious approach to the fashion and lifestyle industry while embracing a unique story and a focus on quality.

About Us

Founded in 2012, we are a full-service fashion and lifestyle consultancy agency representing regional and international brands.

Built on our founder Ann Dujardin’s pioneering spirit, keen eye for detail and unparalleled experience in the fashion industry, FE takes pride in working alongside growing brands with a unique heritage and a focus on craftsmanship.

SERVICES

Offering bespoke, tailormade strategies that are unique to each brand identity

Consultancy

From conception to completion, from workshop stage to final roll out, we guide our clients by defining, refining and managing their brand. We do this by:
  • Defining goals and success criteria
  • Evaluating each brand’s current & future position
  • Defining a path to reach future position

Art Direction

Understanding each brand’s identity and universe, we are visual storytellers. From moodboard to execution, we:
  • Create a custom visual identity
  • Provide creative direction
  • Adhere to international standards of production

Creative Productions

Connecting with clientele and building relationships, at FE each production is designed and produced to strengthen brand exposure. With our keen eye for detail and 20 years of combined experience, our dedicated team is equipped to provide seamless production support on the following:
  • Photoshoots
  • Fashion Shows
  • Collection Launches
  • Co-branded Partnerships
  • Brand Pop ups
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Distribution

At FE, we define and position new and current markets for each brand by:
  • Defining target groups B2C & B2B
  • Developing sales material
  • Opening doors to regional & international retailers
  • Expanding reach through international fashion week showrooms

PR

At FE, we work closely with our brands to create effective PR strategies that is a reflection of their identity while positioning them in the market. We do this by creating:
  • Bespoke PR campaigns
  • Tailor-made media plan
  • Impactful storytelling
  • Press Kit development
  • Media outreach
  • Meaningful collaborations & partnerships
  • Key media and influencer relations
  • Seeding
  • Sample management
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Social Media

Online visibility is essential in today’s consumer landscape, and FE will amplify your brand through a strategic digital campaign. We will conceptualize and implement your social media strategy so that it is consistent and in line with your goals. Typically, this will include:
  • Content creation
  • Social Media management
  • Influencer Collaborations

Social Media

Online visibility is essential in today’s consumer landscape, and FE will amplify your brand through a strategic digital campaign. We will conceptualize and implement your social media strategy so that it is consistent and in line with your goals. Typically, this will include:
  • Content creation
  • Social Media management
  • Influencer Collaborations

PORTFOLIO

Introducing Ruby Oud by @arcadiabyamna x @evada.ae

Celebrating heritage and craftsmanship, Evada and Arcadia come together in a one-of-a-kind collaboration rooted in creativity, connection and a shared appreciation for meaningful storytelling.

Launched in honour of Emirati Women’s Month, the partnership marks the coming together of two Emirati female-founded brands, each bringing its perspective to create something meaningful.

To mark the first chapter of this partnership, Evada and Arcadia unveil the Ruby Oud Candle, an exclusive creation designed to transform everyday moments into meaningful rituals.

Shop the Ruby Oud candle on arcadiabyamna.com or evada.ae

Idea & Concept: @feagency2012

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Introducing Ruby Oud by @arcadiabyamna x @evada.ae Celebrating heritage and craftsmanship, Evada and Arcadia come together in a one-of-a-kind collaboration rooted in creativity, connection and a shared appreciation for meaningful storytelling. Launched in honour of Emirati Women’s Month, the partnership marks the coming together of two Emirati female-founded brands, each bringing its perspective to create something meaningful. To mark the first chapter of this partnership, Evada and Arcadia unveil the Ruby Oud Candle, an exclusive creation designed to transform everyday moments into meaningful rituals. Shop the Ruby Oud candle on arcadiabyamna.com or evada.ae Idea & Concept: @feagency2012

SOCIAL MEDIA | content creation for @phformula_dubai

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SOCIAL MEDIA | content creation for @phformula_dubai

Contact Us

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