FE takes pride in working alongside brands with a conscious approach to the fashion and lifestyle industry while embracing a unique story and a focus on quality.

About Us

Founded in 2012, we are a full-service fashion and lifestyle consultancy agency representing regional and international brands.

Built on our founder Ann Dujardin’s pioneering spirit, keen eye for detail and unparalleled experience in the fashion industry, FE takes pride in working alongside growing brands with a unique heritage and a focus on craftsmanship.

SERVICES

Offering bespoke, tailormade strategies that are unique to each brand identity

Consultancy

From conception to completion, from workshop stage to final roll out, we guide our clients by defining, refining and managing their brand. We do this by:
  • Defining goals and success criteria
  • Evaluating each brand’s current & future position
  • Defining a path to reach future position

Art Direction

Understanding each brand’s identity and universe, we are visual storytellers. From moodboard to execution, we:
  • Create a custom visual identity
  • Provide creative direction
  • Adhere to international standards of production

Creative Productions

Connecting with clientele and building relationships, at FE each production is designed and produced to strengthen brand exposure. With our keen eye for detail and 20 years of combined experience, our dedicated team is equipped to provide seamless production support on the following:
  • Photoshoots
  • Fashion Shows
  • Collection Launches
  • Co-branded Partnerships
  • Brand Pop ups
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Distribution

At FE, we define and position new and current markets for each brand by:
  • Defining target groups B2C & B2B
  • Developing sales material
  • Opening doors to regional & international retailers
  • Expanding reach through international fashion week showrooms

PR

At FE, we work closely with our brands to create effective PR strategies that is a reflection of their identity while positioning them in the market. We do this by creating:
  • Bespoke PR campaigns
  • Tailor-made media plan
  • Impactful storytelling
  • Press Kit development
  • Media outreach
  • Meaningful collaborations & partnerships
  • Key media and influencer relations
  • Seeding
  • Sample management
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Social Media

Online visibility is essential in today’s consumer landscape, and FE will amplify your brand through a strategic digital campaign. We will conceptualize and implement your social media strategy so that it is consistent and in line with your goals. Typically, this will include:
  • Content creation
  • Social Media management
  • Influencer Collaborations

Social Media

Online visibility is essential in today’s consumer landscape, and FE will amplify your brand through a strategic digital campaign. We will conceptualize and implement your social media strategy so that it is consistent and in line with your goals. Typically, this will include:
  • Content creation
  • Social Media management
  • Influencer Collaborations

PORTFOLIO

PRESS | @olabyohailakhan featured in @voguearabia @vancleefarpels editorial in the Feb ‘26 issue.

Styling by @sarah_ruxton
Photography by @samrawadi

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PRESS | @olabyohailakhan featured in @voguearabia @vancleefarpels editorial in the Feb ‘26 issue. Styling by @sarah_ruxton Photography by @samrawadi

Introducing ATLA Concept Space - a design-led destination founded by Ann Hertha Dujardin. Envisioned as the new home of FE Agency, ATLA is a space where ideas gather, creativity unfolds and meaningful connections are made.

Rooted in Nordic intention and shaped by over a decade in Dubai, ATLA reflects a balance of quiet sophistication and cosmopolitan energy designed to host, inspire and elevate every experience.

Open to events, private dinners, pop-ups, exhibitions and creative moments of all kinds.

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Introducing ATLA Concept Space - a design-led destination founded by Ann Hertha Dujardin. Envisioned as the new home of FE Agency, ATLA is a space where ideas gather, creativity unfolds and meaningful connections are made. Rooted in Nordic intention and shaped by over a decade in Dubai, ATLA reflects a balance of quiet sophistication and cosmopolitan energy designed to host, inspire and elevate every experience. Open to events, private dinners, pop-ups, exhibitions and creative moments of all kinds.

ART DIRECTION | A closer look at the beautiful details in @shairafashions latest collection.

Art direction & production: @feagency2012
Videographer: @den_onitsev

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ART DIRECTION | A closer look at the beautiful details in @shairafashions latest collection. Art direction & production: @feagency2012 Videographer: @den_onitsev

PRODUCTION | @phformula_dubai MIXIT launch @atlaconceptspace ✨

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PRODUCTION | @phformula_dubai MIXIT launch @atlaconceptspace ✨

Contact Us

PR Enquiries

Sales Enquiries

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