ART DIRECTION | Introducing @mauzan latest collection, Chapter 37, embracing the spirit of “Ease, Edited”; a reflection of modern sophistication through simplicity and balance.
Capturing the essence of timeless femininity through a modern lens, each piece transcends seasons and occasions, offering versatility, comfort and quiet confidence.
Art Direction & Production: @feagency2012
Photographer: @greg.adamski
Hair & Makeup: @maurodhernanmakeup & @gianlucacasu.mua @mmgartists
Models: Uliana, Kathlenn @mmgmodels Allana, Diana @fashion_league_uae Kamilla @avantmodelsagency
PR | We’re excited to welcome @evada.ae to the FE family!
Born in Dubai and founded by Dr. Moza Suwaidan, Evada was created for the woman who moves with purpose. The brand redefines modest luxury through timeless silhouettes, tactile fabrics and understated detail; an aesthetic that feels both contemporary and enduring.
Marking the debut of Dubai-born label, Capsule 01 introduces a refined vision of modern elegance.
PRODUCTION | A season of renewal, rebirth and resilience unveils SALFA’s collection; Burnt Out. A story that emerges from a state of constant reinvention, the collection explores the beauty that arises when boundaries are pushed and limits are tested.
Burnt Out is more than just a curation of wearable statements; it’s a story of reinvention.
Production: @feagency2012
Photographer: @moxsantos
H&Mu: @safiyahcassim @mmgartists
Models: Dominika @mmgmodels Alexandra @fashion_league_uae
ART DIRECTION | For Autumn/Winter 2025, @shairafashions draws inspiration from the desert at twilight; a moment where stillness meets mystery and shadows dance with fading light. This poetic landscape paints a collection that celebrates texture, depth and refined elegance for the modern woman.
Art Direction & Production: @feagency2012
Photographer: @zigamihelcic
PRESS | Haya Sawan wears an abaya by @mauzan for the cover shoot of @harpersbazaarsaudi
Styling by: @imogenelegrand
Photography by: @aminazaher
Introducing Rituals Reimagined, an evening wear capsule by @wa.dubai
The collection is a dialogue between tradition and modern elegance, where the poetry of nature and the precision of architectural forms meet timeless femininity. Designed to strike a balance between fluidity and structure, each piece feels both effortless and refined. The collection also features elevated mommy-and-me styles designed for life’s unforgettable celebrations.
PRESS | Her Excellency Reem Bin Karam, Director General of @irthicouncil wears @salfa.ae for @villa88magazine
Styling by @mrstapel
Photographer @merzincan
