ART DIRECTION | For Autumn/Winter 2025, @shairafashions draws inspiration from the desert at twilight; a moment where stillness meets mystery and shadows dance with fading light. This poetic landscape paints a collection that celebrates texture, depth and refined elegance for the modern woman.
Art Direction & Production: @feagency2012
Photographer: @zigamihelcic
PRESS | Haya Sawan wears an abaya by @mauzan for the cover shoot of @harpersbazaarsaudi
Styling by: @imogenelegrand
Photography by: @aminazaher
Introducing Rituals Reimagined, an evening wear capsule by @wa.dubai
The collection is a dialogue between tradition and modern elegance, where the poetry of nature and the precision of architectural forms meet timeless femininity. Designed to strike a balance between fluidity and structure, each piece feels both effortless and refined. The collection also features elevated mommy-and-me styles designed for life’s unforgettable celebrations.
PRESS | Her Excellency Reem Bin Karam, Director General of @irthicouncil wears @salfa.ae for @villa88magazine
Styling by @mrstapel
Photographer @merzincan
ART DIRECTION | Introducing @olabyohailakhan, the newest addition to the fashion legacy of designer @theohailakhanofficial.
Inspired by her growing love for the Middle Eastern region, Ola brings the same spirit of craftsmanship from her couture brand into a more wearable, versatile wardrobe - designed for the modern woman who seeks understated glamour in her everyday life.
The debut collection, Celestial Skies is now available on @ounass
Art Direction & Production: @feagency2012
Photographer: @daron_bandeira @mmgartists
Hair & Makeup: @ania.poniatowska @mmgartists
Models: Britany & Andrea @fashion_league_uae
PRESS | @phformula_dubai featured in @mojeh_magazine Best Beauty Launches of July ‘25.
Words by @savsmith08
ART DIRECTION | Introducing @mauzan’s latest collection, Chapter 36. Designed not just to be worn but to be lived in, each piece sparks a connection between movement and mood. Soft velvets, hooded jackets and reversible silhouettes are carefully articulated to shift with your rhythm. Chapter 36 is not just a collection. It’s a conversation between instinct and intention. A story written in fabric, made to be worn with feeling.
Art Direction & Production: @feagency2012
Photographer: @greg.adamski
Models: @sam_kiri__ @ocmodelmanagement @georgiapolks @karinmodels_official
PRESS | In celebration of Emirati Women’s Day, @byfatima.h wears @salfa.ae for @elle_arabia
Stylist: @mrstapel
Photographer: @shootmeamer
